SOLUTION

Get in the mix with Millennials. One night each week, these stylish, aspiring foodies are at gatherings with their friends, often referred to as “Friendsday Nights.” So we invited them to “bring something bright to the table,” tapping into mixology and Pinterest-inspired craftiness trends. Maximizing a small budget into a wicked smart content strategy, we partnered with Cooking Channel personalities Alie and Georgia to craft mixology recipes and Friendsday Night inspirations, putting IZZE at the center of the hipster table.

Content Series
Good food and creative drinks are a staple of any these gatherings. Alie and Georgia crafted original mixology recipes using IZZE that were made into recipe cards for Pinterest and social sharing, along with 12 hilarious Ali and Georgia videos (a long and short cut of each) of mixology and food recipes.

Social
We relaunched IZZE on Pinterest, Facebook and Instagram, with Ali and Georgia content and bright inspiration for rocking Friendsday every day.

Spotify
A Friendsday Night needs great music, so IZZE curated multiple playlists to set the mood. IZZE was one of the very first brands to take advantage of Spotify video integration, with display ads and a branded channel.

Website
The content and sweeps took people to the IZZE website, which was in serious need of a relaunch. In six short weeks, we put together a simple, responsive site to house all the great campaign content.

ROLE

Creative Director @ Integer