I’m a builder.  I make and launch things into the world. And by things, I mean brands, products, content, and strategies that connect with people. My secret sauce is a fine blend of art direction, content production, and strategic brand thinking. Throughout my career, I’ve led the convergence of digital, advertising, and content. I'm an entrepreneurial creative, able to challenge traditional ways of thinking and inspire others to do the same.  

Who have I worked with?

Through the years, I’ve had the opportunity to shape major brands across multiple categories, including Lexus, Starbucks, Chipotle, Frontier, Duracell, Blue Moon, Crispin Cider Co, Henry's Hard Soda, Peroni, Naked Juice, Einstein Bros Bagels, IZZE, Belkin, The Ritz-Carlton, Flexjet, Häagen-Dazs, DISH, and Discovery Networks, along with numerous start-ups and non-profits. I have a deep understanding of how to reach digital native, affluent, and Millennial audiences.

Who I work with

Currently a co-founder and partner at Brick And Matter Co, 120VC and Next Jump Outfitters and clients who want to make a dent in the universe.

What can I do?

• Brand strategy, narrative, and concept and design with a customer-centric and design-thinking approach.

• Concept, write, and creative direction for integrated brand and product campaigns that leverage user experience, content, and context. 

• Lead and inspire small/large teams of creatives and content creators to achieve brand goals. 

• Innovator in the adoption of emerging technology and processes deploying ai, automation, and agile teams to creative workflows and marketing funnels.

• Lead brands with a hands-on understanding of multiple playbooks: creative newsroom, content marketing, inbound marketing, SEM, e-commerce, social media commerce, retail POP, and shopper marketing.

• Embrace change and adapt to strategies on the fly. Continually learning the latest platforms, technology tools, and marketing solutions.

• A pioneer thinker/doer in brand content and branded entertainment space to grow business and engage audiences. 

• Design system solutions that enable teams to create content that is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, point of purchase, mobile, video, print and in-person.

• A depth of hands-on production experience from concept to launch. Highly skilled in Google Suite, Adobe Creative Suite, Keynote, Canva, Figma, Notion, Descript, Riverside.fm, WordPress, Squarespace, Wix, Shopify, Microsoft Office Suite, After Effects, and Final Cut Pro.

• Began as a hands-on content maker as a print/web designer and as a video editor, shooter, and director.