If you’re like me. When you hear the word “consultant” you get a bit nauseous.
As a maker to my core, I have a bias for doing where most consultants have a rep for being all talk.
They come in and burn tons of time and money to just leave you high and dry with a 100-page PDF on why you need to spend more money with their firm. No thanks.
I prefer to be the guy that leaps in like Sam Beckett in the 90s TV show Quantum Leap to help solve a problem, right a wrong, and then jump to the next challenge.
Be fully aware; I will love you, then I will leave you.
I will leave you and your team with a plan, platform, and the know-how to execute it. When you’re ready to level it up, I can come back to help.
Consulting
Be A Brand That Matters
The Law of Market Failure tells us that up to 90 percent of most new products, services, businesses, and initiatives will fail soon after launch—regardless of how awesome the marketing and operations are executed.
Why? Because they offer products or services that don’t matter to customers. This doesn’t have to be your story. Because we’ll identify what matters to your customers and open a brand narrative that invites them in to become who they want to be.
Creative OS That’s Automated & Efficient
The old-school rule of thumb was that you have to spend about 18% of your topline revenue on marketing. The new school says everything is marketing. Which means everything your business does needs to market and matter. Your business needs to be everywhere that matters to your customers.
How the hell can you make that much content, and make good content that works?
You can take a David vs. Goliath approach by working smarter with a “brand as operating system” approach that leverages proven processes, and tech platforms to scale without scaling up your team or marketing budget.
Design System That Anyone Can Use
What if you could have the output of a full-time agency with a-list design and consistent branding yet made with your in-house crew?
You probably have spent the time to craft a brand book full of logos, colors, and design elements. And it’s likely either sitting on your desk gathering dust or only executable by high-dollar agencies or production teams. Leaving you with inconsistent creative, or limited to the one-and-done projects when you can afford to bring in your creative partners.
Here’s a secret, that’s the feature, not a bug of the agencies.
They fancy themselves as the experts and their business models are all about getting you hooked with a brand book or sophisticated marketing plan that you will have to hire them to execute. Even if you can afford to do this, it’s an ineffective approach.
Instead, I take the design expertise and experience to create amazing brand assets and content but build them as a system like a set of legos that you and your team can rapidly rebuild into countless different executions. This way you can easily maintain brand consistency while also greatly reducing production costs and time to market.
To accomplish this. I work as your creative director, director, and strategist to create content that is designed to multiply into hundreds of unique touchpoints.
Content That Connects & Converts
Hero creative assets. Brand anthems. High-value lead gen content. Ads. Social posts. Websites. Retail design. No matter the touchpoint, it’s about creating a connection with your customers. Beyond getting their attention, the content must offer a compelling offer or call to action that engages, and converts customers.