Lexus Hello Someday
SITUATION
The all-new 2013 Lexus GS model had a more aggressive stance, as well as more power and curve handling ability than its competitors. The challenge: attract younger drivers to the Lexus family, those seeking performance, handling, and an adrenaline rush not normally associated with Lexus.
SOLUTION
Hello Someday. The car of tomorrow was here today. So the campaign of tomorrow needed to bring these high-tech innovations to life. We created a launch campaign and site for people to interact with and learn about this all-but-flying car, using trend-setting information graphics to bring the data to life. People were able to create a personalized demo of the HS by selecting features (13 CG demos) that interested them most, as well as their favorite color. The videos were created to play together in any order. But even more challenging, they needed to be out the door in six weeks.
ROLE
Senior Art Director & Video Director @ Team One