SOLUTION

Thanks to the product’s 2-to-1 preference in taste tests, along with its natural hydration benefits, the water proved to be more than nature’s Gatorade, but also kinda like nature’s Ritalin to help people focus. So we relaunch the brand with fresh new packaging, new flavors, a new website, new point of sale, new social influencers, and a splash of paid media, all inviting strivers to “O.N.E. Up” their hydration.

ROLE

Creative Director @ Integer