Naked Juice
SITUATION
After leading the super-premium juice category for close to 20 years, Naked Juice was getting squeezed out by new organic and fresh-pressed juices, all touting to be good for you.
SOLUTION
What if Naked could use its perceived disadvantage of being a big company to make a big difference? We created a 360 campaign to help end food deserts in partnership with Wholesome Wave. The idea: “Drink Good. Do Good.” An influencer campaign led by Adrian Grenier challenged people to take a fruit or veggie selfie. With Each selfie, Naked would send 10 pounds of fruit and veggies to under-served communities.
RESULTS
Over 1 billion impressions. #1 trending on Instagram. Nearly 43,000 selfies. 1.8 million engagements. 640 lbs. of fruit and veggies donated to food deserts.
ROLE
Creative Director @ Integer
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Dream it.
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Build it.
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Grow it.
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Sell it.
Make it stand out.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.