Solidcore
SITUATION
Solidcore is a rapidly growing pilates studio that needed to position itself as the most aggressive and hardcore workout to keep its cred and culture as it grows.
SOLUTION
It’s a workout experience that’s not for everyone. It’s really, really hard. Michelle Obama frequents the DC location where it all began. Rather than telling people it was for the hardcore only, or telling the athleisure crowd that they need not apply, we would just show an actual class. All of it. The sweat. The tears. The agony. For the true Solidcore types, this hard reality is exactly why they love it.