Blue Moon Roy Choi Fresh Takes
SITUATION
Blue Moon, the craft beer brand synonymous with the orange garnish and oil-painted ads, was rebranding. Pivoting from celebrating the creativity of their beers to celebrating the creative process of artists and brewers alike.
SOLUTION
To drive sales of Blue Moon at retailers, we found the most creative person in food: the talented chef famous for starting the food-truck trend, (The Son of L.A.) Roy Choi. The campaign included over 40 unique Roy Choi recipes, each made with Blue Moon, along with a retail promotion featuring 13 downloadable recipe videos.
ROLE
Creative Director @ Integer
