Dollar General
SITUATION
Dollar General’s hard-working shopper is in full pursuit of happiness. Finding top brands (P&G) at DG and getting a good deal on them is kinda like gaming the system.
SOLUTION
Introducing the Bundle Bee. Turning the DG black and yellow colors into a lovable character to create buzz for P&G scale product offers, and provide a playful way to discover them. When shoppers are emotionally engaged, the excitement of gaming the system makes it more desirable to participate.
ROLE
Creative Director @ Integer
